One of my favorite tracks from one of my favorite albums of 2011 finally gets its own video. The Dale Earnhardt Jr Jr track is actually a Gil Scott Heron cover, but certainly resonates with what my homestate has went through over the past decade or so. Here is what the Detroit duo said about the video:
“We Almost Lost Detroit” began for us as an homage to one of the great artists of our time, Gil Scott Heron. We were so affected by its continued relevance as a piece of work some 30+ years later that just simply attempting to reinterpret it as a creative exercise seemed like a good enough idea on its own. While the song was originally penned as a reaction to a partial meltdown of a nuclear reactor halfway between Detroit,MI and Toledo,OH, so much of the imagery contained in Gil’s words seemed to ring true with the news of today.
But the spirit of the song that always rang out to us was that it didn’t seem to be about simply pointing out what had gone wrong. The message seemingly was one of progress. About setting things right. Coming together as people and moving forward. As Gil would say many years later in concert, the song is about realizing that “somebody’s always got to be on the job… because there’s always a job out there to do”.
So we wanted this video to be about people DOING things in and around the city of Detroit. People who are on the job. People who have moved past “what happened?” and are spending more time saying “lets MAKE things happen”. These are the people who we feel represent the city of Detroit.
Pick up Dale Earnhardt Jr Jr Its A Corporate World on Amazon.